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Sustainability in practice.

Articles from the team: regulation explained, numbers backed up, and what it means for your business.

Articles tagged “PPWR” · All articles

PPWRSustainabilityRegulation

PPWR: what the new EU packaging rules mean for your business

From 12 August 2026 the PPWR applies directly across the EU, with immediate obligations on packaging design, documentation and claims, plus reuse and recycling targets phasing in through 2030.

Simon Van de Voorde 28 October 2026 · 4 min

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